Privacy Policy

Data Controller

Aliva Wood srl
Vico Borghetto II, 5
89034 Bovalino (RC) Italy
VAT number 03267160806

Owner’s email address: info@alivadesign.it

Types of Data collected

Among the Personal Data collected by this Application, independently or through third parties, there are: Tracking Tools; Usage data; first name; surname; telephone number; VAT number; business name; physical address; nation; e-mail; POSTAL CODE; city; Tax ID code; billing address; session duration; interactions when scrolling the page; click; jet lag; device information; mouse movements; interaction events; diagnostic events; page events; customized events; layout details; location information; number of Users; session statistics; browser information; Video; Data communicated during use of the service; answers to questions; user content; contents of the message or email; profile picture; message date; time the message was sent; message sender; payment information; contact info; shipping address; purchase history; date of birth; sex; tongue; username; state; geographic region; billing information; customer support data.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or through specific information texts displayed before the collection of the Data itself.
Personal Data may be freely provided by the User or, in the case of Usage Data, collected automatically when using this Application.
Unless otherwise specified, all Data requested by this Application is mandatory. If the User refuses to communicate them, it may be impossible for this Application to provide the Service. In cases where this Application indicates some Data as optional, Users are free to refrain from communicating such Data, without this having any consequence on the availability of the Service or its operation.
Users who have doubts about which Data is mandatory are encouraged to contact the Owner.
Any use of Cookies – or other tracking tools – by this Application or by the owners of third-party services used by this Application has the purpose of providing the Service requested by the User, in addition to the further purposes described in this document and in the Cookie Policy.

The User assumes responsibility for the Personal Data of third parties obtained, published or shared through this Application.

Method and place of processing of the collected data

Treatment methods

The Data Controller adopts appropriate security measures aimed at preventing unauthorized access, disclosure, modification or destruction of Personal Data.
The processing is carried out using IT and/or telematic tools, with organizational methods and with logic strictly related to the purposes indicated. In addition to the Owner, in some cases, other parties involved in the organization of this Application (administrative, commercial, marketing, legal, system administrators) or external parties (such as third-party technical service providers, postal couriers, hosting providers, IT companies, communication agencies) also appointed, if necessary, as Data Processors by the Data Controller. The updated list of Managers can always be requested from the Data Controller.

Place

The Data is processed at the Owner’s operational offices and in any other place where the parties involved in the processing are located. For further information, contact the Owner.
The User’s Personal Data may be transferred to a country other than the one in which the User is located. To obtain further information on the place of processing, the User can refer to the section relating to details on the processing of Personal Data.

Retention period

Unless otherwise indicated in this document, Personal Data is processed and stored for the time required by the purpose for which it was collected and may be stored for a longer period due to any legal obligations or based on the consent of the Users.

Purpose of the Processing of Collected Data

The User’s Data is collected to allow the Owner to provide the Service, fulfill legal obligations, respond to requests or enforcement actions, protect their rights and interests (or those of Users or third parties), identify any malicious activities or fraudulent, as well as for the following purposes: Statistics, Displaying content from external platforms, Tag management, Remarketing and behavioral targeting, Contacting the User, Payment management, Advertising, Interaction with social networks and external platforms, Heat mapping and recording sessions, Interaction with live chat platforms, Hosting and backend infrastructure, Creation and management of this Application and Management of support and contact requests.

To obtain detailed information on the purposes of the processing and the Personal Data processed for each purpose, the User can refer to the “Details on the processing of Personal Data” section.

Details on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Contact the user

Contact form (this Application)

By filling in the contact form with their data, the User consents to their use to respond to requests for information, quotes, or any other nature indicated by the header of the form.

Personal Data processed: Postal code; city; Tax ID code; surname; e-mail; physical address; nation; first name; telephone number; VAT number; business name.

Creation and management of this Application

The main components of this Application are created and managed directly by the Owner using the software mentioned below.

WordPress (self-hosted) (this Application)

This Application is developed and managed by the Owner via a CMS (Content Management System) software called WordPress.

Personal Data processed: Postal code; city; surname; purchase history; date of birth; Data communicated during use of the service; Usage data; e-mail; billing address; shipping address; physical address; contact info; payment information; device information; tongue; nation; first name; telephone number; VAT number; business name; sex; username.

Payment management

Unless otherwise specified, this Application processes all payments by credit card, bank transfer or other means through external payment service providers. In general, and unless otherwise indicated, Users are asked to provide payment details and personal information directly to such payment service providers.
This Application is not involved in the collection and processing of such information: instead it will only receive a notification from the payment service provider in question that the payment has been made.

PayPal (Paypal)

PayPal is a payment service provided by PayPal Inc., which allows the User to make online payments.

Personal Data processed: surname; e-mail; billing address; first name; telephone number.

Place of processing: Consult the PayPal privacy policy – ​​Privacy Policy .

Tag management

This type of service is functional to the centralized management of tags or scripts used on this Application.
The use of these services involves the flow of User Data through them and, if applicable, their retention.

Google Tag Manager

Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the processing of Data.

Personal Data processed: Tracking Tools.

Place of processing: United States – Privacy Policy ; Ireland – Privacy Policy .

Management of support and contact requests

This type of service allows this Application to manage support and contact requests received via email or other tools, such as the contact form.
The Personal Data processed depends on the information provided by the User in the messages and on the tool used for communication (for example the email address).

WhatsApp Business customer support (Meta Platforms Ireland Limited)

WhatsApp Business Customer Support is a customer support management service provided by Meta Platforms Ireland Limited.

Personal Data processed: Postal code; city; surname; user content; customer support data; billing information; customized events; profile picture; first name; geographic region; state; username.

Place of processing: Ireland – Privacy Policy .

Heat mapping and session recording

Heat mapping services are used to identify the areas of this Application with which Users interact most frequently, in order to detect which of them attract the most interest. These services allow you to monitor and analyze traffic data and serve to keep track of the User’s behavior.
Some of these services may record your sessions and make them available for you to view later.

Microsoft Clarity (Microsoft Corporation)

Microsoft Clarity is a heat mapping and session recording service provided by Microsoft Corporation.
Microsoft processes or receives Personal Data through Microsoft Clarity, which in turn may be used for any purpose in accordance with Microsoft’s Privacy Policy, including to improve and provide Microsoft Advertising.

Personal Data processed: clicks; Usage data; layout details; session duration; interaction events; page events; diagnostic events; customized events; jet lag; location information; device information; interactions when scrolling the page; mouse movements; nation; Tracking Tools.

Place of processing: United States – Privacy Policy .

Hosting and backend infrastructure

This type of service has the function of hosting data and files that allow this Application to function, allow its distribution and provide a ready-to-use infrastructure to provide specific functions of this Application.

Some services listed below, if any, may operate on geographically distributed servers, making it difficult to determine the actual location where Personal Data is stored.

SiteGround Hosting (SiteGround Hosting Ltd.)

SiteGround Hosting is a hosting service provided by SiteGround Hosting Ltd.

Personal Data processed: Usage data; Tracking Tools; various types of Data as specified in the privacy policy of the service.

Place of processing: United Kingdom – Privacy Policy .

Interaction with live chat platforms

This type of service allows you to interact with live chat platforms managed by third parties, directly from the pages of this Application, in order to contact and be contacted by the support service of this Application.
If an interaction service with live chat platforms is installed, it is possible that, even if Users do not use the service, it collects Usage Data relating to the pages on which it is installed. Additionally, live chat conversations may be recorded.

Smartsupp (Smartsupp.com, s.r.o.)

The Smartsupp Widget is a service for interaction with the Smartsupp live chat and session recording platform, provided by Smartsupp.com, sro

Personal Data processed: Data communicated during use of the service; Usage data; Tracking Tools; various types of Data as specified in the privacy policy of the service; Video.

Place of processing: Czech Republic – Privacy Policy .

WhatsApp Business Chat widget (Meta Platforms Ireland Limited)

The WhatsApp Business Chat widget is a service for interaction with the WhatsApp live chat platform, provided by Meta Platforms Ireland Limited.

Personal Data processed: surname; contents of the message or email; user content; message date; Data communicated during use of the service; profile picture; message sender; first name; telephone number; time the message was sent; answers to questions.

Place of processing: Ireland – Privacy Policy .

Interaction with social networks and external platforms

This type of service allows you to interact with social networks, or other external platforms, directly from the pages of this Application.
The interactions and information acquired by this Application are in any case subject to the User’s privacy settings relating to each social network.
This type of service may still collect traffic data for the pages where the service is installed, even when Users do not use it.
It is recommended to log out of the respective services to ensure that the data processed on this Application is not linked to the User’s profile.

Facebook Like button and social widgets

The “Like” button and Facebook social widgets are interaction services with the Facebook social network, provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Data Controller manages the processing of Data,

Personal Data processed: Usage data; Tracking Tools.

Place of processing: United States – Privacy Policy ; Ireland – Privacy Policy .

Advertising

This type of service allows the User’s Data to be used for commercial communication purposes. These communications are shown on this Application in the form of banners and other forms of advertising, also in relation to the User’s interests.
This does not mean that all Personal Data is used for this purpose. Data and conditions of use are indicated below.
Some of the services indicated below may use Tracking Tools to identify the User or use the behavioral retargeting technique, i.e. display personalized advertisements based on the User’s interests and behavior, also detected outside of this Application. For more information on this matter, we suggest you check the privacy policies of the respective services.
Generally, services of this type offer the possibility of deactivating such tracking. In addition to any opt-out feature provided by any of the services listed in this document, you can read more about how to opt out of interest-based advertising in the “How to opt-out of interest-based advertising” section in this document. document.

Facebook Lookalike Audiences

Facebook Similar Audiences is an advertising and behavioral targeting service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the processing of Data, which uses the Data collected through the Personalized Audiences service of Facebook in order to show advertisements to Users with similar behavior to Users who are already in a Custom Audience list based on their previous use of this Application or their interaction with relevant content through Facebook applications and services.
Based on this Data, personalized ads will be shown to Users suggested by Facebook Similar Audiences.

Users may opt out of using Facebook Tracking Tools for ad personalization by visiting this opt-out page .

Personal Data processed: Usage data; Tracking Tools.

Place of processing: United States – Privacy Policy – ​​Opt Out ; Ireland – Privacy Policy – ​​Opt Out .

Remarketing e behavioral targeting

This type of service allows this Application and its partners to communicate, optimize and serve advertisements based on the past use of this Application by the User.
This activity is facilitated by tracking Usage Data and the use of Tracking Tools to collect information which is then transferred to partners who manage remarketing and behavioral targeting activities.
Some services offer a remarketing option based on email lists.
Generally, services of this type offer the possibility of deactivating such tracking. In addition to any opt-out feature provided by any of the services listed in this document, you can read more about how to opt out of interest-based advertising in the “How to opt-out of interest-based advertising” section in this document. document.

Facebook Remarketing

Facebook Remarketing is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the processing of Data, which connects the activity of this Application with the Facebook advertising network .

Personal Data processed: Usage data; Tracking Tools.

Place of processing: United States – Privacy Policy – ​​Opt Out ; Ireland – Privacy Policy – ​​Opt Out .

Facebook Custom Audiences

Facebook Custom Audiences is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the processing of Data, which connects the activity of this Application with the network Facebook advertising.

Users may opt out of using Facebook Tracking Tools for ad personalization by visiting this opt-out page .

Personal Data processed: email; Tracking Tools.

Place of processing: United States – Privacy Policy – ​​Opt Out ; Ireland – Privacy Policy – ​​Opt Out .

Statistics

The services contained in this section allow the Data Controller to monitor and analyze traffic data and serve to keep track of the User’s behavior.

Google Analytics (Google Ireland Limited)

Google Analytics is a web analytics service provided by Google Ireland Limited (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Application, compiling reports and sharing them with other services developed by Google.
Google may use Personal Data to contextualize and personalize the ads of its advertising network.

Personal Data processed: Usage data; Tracking Tools.

Place of processing: Ireland – Privacy Policy – ​​Opt Out .

Facebook Ads Conversion Tracking (Facebook Pixel)

Facebook Ads conversion tracking (Facebook pixel) is a statistics service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Data Controller manages the processing of Data, which connects data from the network Meta ads with actions performed within this Application. The Facebook pixel tracks conversions that can be attributed to Facebook, Instagram and Audience Network ads.

Personal Data processed: Usage data; Tracking Tools.

Place of processing: United States – Privacy Policy ; Ireland – Privacy Policy .

Meta Events Manager (Meta Platforms Ireland Limited)

Meta Events Manager is a statistics service provided by Meta Platforms Ireland Limited. By integrating the Meta pixel, Meta Events Manager can provide the Owner with information on traffic and interactions on this Application.

Personal Data processed: Usage data; Tracking Tools.

Place of processing: Ireland – Privacy Policy .

Google Analytics 4 (Google Ireland Limited)

Google Analytics is a statistics service provided by Google Ireland Limited (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Application, compiling reports and sharing them with other services developed by Google.
Google may use Personal Data to contextualize and personalize the ads of its advertising network.
In Google Analytics 4, IP addresses are used at the time of collection and then deleted before the data is recorded in any data center or server. To learn more, you can consult Google’s official documentation .

Personal Data processed: city; Usage data; browser information; device information; number of Users; session statistics; Tracking Tools.

Place of processing: Ireland – Privacy Policy – ​​Opt Out .

Viewing content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this Application and interact with them.
This type of service could still collect data on web traffic relating to the pages where the service is installed, even when users do not use it.

Widget Google Maps

Google Maps is a map viewing service managed by Google LLC or by Google Ireland Limited, depending on how the Data Controller manages the processing of Data, which allows this Application to integrate such content within its pages.

Personal Data processed: Usage data; Tracking Tools.

Place of processing: United States – Privacy Policy ; Ireland – Privacy Policy .

Google Fonts (Google Ireland Limited)

Google Fonts is a character style visualization service managed by Google Ireland Limited which allows this Application to integrate such content within its pages.

Personal Data processed: Usage data; Tracking Tools.

Place of processing: Ireland – Privacy Policy .

Learn how to opt out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users can read more about how to opt out of interest-based advertising in the appropriate section of the Cookie Policy.

This Application uses Tracking Tools. To find out more, Users can consult the Cookie Policy .

Legal basis of the processing

The Owner processes Personal Data relating to the User if one of the following conditions exists:

  • the User has given consent for one or more specific purposes; Note: in some jurisdictions the Owner may be authorized to process Personal Data without the User’s consent or another of the legal bases specified below, until the User objects (“opt-out”) to this treatment. However, this is not applicable if the processing of Personal Data is regulated by European legislation on the protection of Personal Data;
  • the processing is necessary for the execution of a contract with the User and/or the execution of pre-contractual measures;
  • the processing is necessary to fulfill a legal obligation to which the Data Controller is subject;
  • the processing is necessary for the execution of a task of public interest or for the exercise of public powers vested in the Data Controller;
  • the processing is necessary for the pursuit of the legitimate interest of the Data Controller or third parties.

However, it is always possible to request the Data Controller to clarify the concrete legal basis of each processing and in particular to specify whether the processing is based on the law, provided for by a contract or necessary to conclude a contract.

Learn more about storage time

Unless otherwise indicated in this document, Personal Data is processed and stored for the time required by the purpose for which it was collected and may be stored for a longer period due to any legal obligations or based on the consent of the Users.

Therefore:

  • Personal Data collected for purposes related to the execution of a contract between the Owner and the User will be retained until the execution of this contract is completed.
  • Personal Data collected for purposes attributable to the legitimate interest of the Owner will be retained until such interest is satisfied. The User can obtain further information regarding the legitimate interest pursued by the Owner in the relevant sections of this document or by contacting the Owner.

When the processing is based on the User’s consent, the Owner may retain the Personal Data for longer until such consent is revoked. Furthermore, the Owner may be obliged to retain Personal Data for a longer period in compliance with a legal obligation or by order of an authority.

At the end of the retention period, the Personal Data will be deleted. Therefore, upon expiry of this deadline the right of access, cancellation, rectification and the right to data portability can no longer be exercised.

User Rights

Users can exercise certain rights with reference to the Data processed by the Owner.

In particular, within the limits established by law, the User has the right to:

  • revoke your consent at any time. The User may revoke the previously expressed consent to the processing of their Personal Data.
  • object to the processing of their Data. The User can object to the processing of their Data when it takes place by virtue of a legal basis other than consent.
  • access their Data. The User has the right to obtain information on the Data processed by the Owner, on certain aspects of the processing and to receive a copy of the Data processed.
  • verify and request rectification. The User can verify the correctness of their Data and request its updating or correction.
  • obtain the limitation of treatment. The User may request the limitation of the processing of their Data. In this case the Owner will not process the Data for any purpose other than their conservation.
  • obtain the cancellation or removal of your Personal Data. The User may request the deletion of their Data by the Owner.
  • receive your Data or have it transferred to another owner. The User has the right to receive their Data in a structured, commonly used and machine-readable format and, where technically feasible, to obtain its transfer without obstacles to another owner.
  • lodge a complaint. The User can lodge a complaint with the competent personal data protection supervisory authority or take legal action.

Users have the right to obtain information regarding the legal basis for the transfer of Data abroad including to any international organization regulated by international law or constituted by two or more countries, such as the UN, as well as regarding the measures of security adopted by the Owner to protect their Data.

Details on the right to object

When Personal Data is processed in the public interest, in the exercise of public powers vested in the Owner or to pursue a legitimate interest of the Owner, Users have the right to object to the processing for reasons related to their particular situation.

Users are reminded that, if their Data is processed for direct marketing purposes, they can object to the processing at any time, free of charge and without providing any reason. If Users object to processing for direct marketing purposes, the Personal Data will no longer be processed for these purposes. To find out whether the Owner processes Data for direct marketing purposes, Users can refer to the respective sections of this document.

How to exercise your rights

To exercise their rights, Users can direct a request to the Owner’s contact details indicated in this document. The request can be filed free of charge and the Owner will respond as quickly as possible, in any case within one month, providing the User with all the information required by law. Any rectifications, cancellations or limitations of processing will be communicated by the Data Controller to each of the recipients, if any, to whom the Personal Data has been transmitted, unless this proves impossible or involves a disproportionate effort. The Owner communicates these recipients to the User if he requests it.

Learn more about the treatment

Defense in court

The User’s Personal Data may be used by the Owner in court or in the preparatory stages of its possible establishment for the defense against abuse in the use of this Application or related Services by the User.
The User declares to be aware that the Owner may be obliged to reveal the Data by order of public authorities.

Specific information

Upon request of the User, in addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information regarding specific Services, or the collection and processing of Personal Data.

System logs and maintenance

For needs related to operation and maintenance, this Application and any third-party services used by it may collect system logs, i.e. files that record interactions and which may also contain Personal Data, such as the User’s IP address.

Information not contained in this policy

Further information in relation to the processing of Personal Data may be requested at any time from the Data Controller using the contact details.

Changes to this privacy policy

The Data Controller reserves the right to make changes to this privacy policy at any time by notifying Users on this page and, if possible, on this Application as well as, if technically and legally feasible, by sending a notification to Users through one of the contact details contact he has. Please therefore consult this page frequently, referring to the date of last modification indicated at the bottom.

If the changes affect processing whose legal basis is consent, the Owner will collect the User’s consent again, if necessary.

Personal Data (or Data)

Any information which, directly or indirectly, also in connection with any other information, including a personal identification number, makes a natural person identified or identifiable constitutes personal data.

Usage Data

This is the information collected automatically through this Application (also by third-party applications integrated into this Application), including: IP addresses or domain names of the computers used by the User who connects with this Application, addresses in URI notation ( Uniform Resource Identifier), the time of the request, the method used to forward the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (successful, error, etc.) the country of origin, the characteristics of the browser and operating system used by the visitor, the various temporal connotations of the visit (for example the time spent on each page) and details relating to the itinerary followed within the Application, with particular reference the sequence of pages consulted, the parameters relating to the operating system and the User’s IT environment.

User

The individual who uses this Application who, unless otherwise specified, coincides with the interested party.

Interested

The natural person to whom the Personal Data refers.

Data Controller (or Manager)

The natural person, legal person, public administration and any other body that processes personal data on behalf of the Data Controller, as set out in this privacy policy.

Data Controller (or Data Controller)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data and the tools adopted, including security measures relating to the operation and use of this Application. The Data Controller, unless otherwise specified, is the owner of this Application.

This Application

The hardware or software tool through which the Personal Data of Users is collected and processed.

Service

The Service provided by this Application as defined in the relative terms (if available) on this site/application.

European Union (or EU)

Unless otherwise specified, any reference to the European Union contained in this document is intended to include all current member states of the European Union and the European Economic Area.

Cookie

Cookies are Tracking Tools that consist of small portions of data stored within the User’s browser.

Tracking Tool

Tracking Tool means any technology – e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting – which allows Users to be tracked, for example by collecting or saving information on the User’s device.

Video

Provides access to videos the user has uploaded and those in which they have been tagged.

Legal references

Unless otherwise specified, this privacy policy applies exclusively to this Application.

Last modified: December 8, 2023

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